Neal McArdle

Initiator
DISC Type : Di

Founder at The Good Works

London, England, United Kingdom

Overview

Neal McArdle is the Head of Learning & Training at Providence Row and the Founder of The Good Works, where he helps non-profits adopt AI and digital strategies. A graduate of the University of Hertfordshire, he specializes in creating impactful training programs for the homelessness sector and is a national award winner.

Personality Overview

Risk-Accepting

Friendly Challenger

Impact-Oriented

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

AI for Non-Profits
He founded The Good Works to help charities use AI ethically and practically. He also speaks publicly on how AI can reduce staff burnout and improve efficiency.
Supporting Homelessness
His career is dedicated to the homelessness sector, leading diverse programs in crisis response, employability support, and wellbeing for organizations like Providence Row and HARP.
Health & Wellbeing
He manages an award-winning Health and Wellbeing Fair project, recognized for its innovative approach to providing holistic health services for people experiencing homelessness.

Media Appearances

Neal has no verified media appearances

Work History

1-2025
Founder at The Good Works
8-2018
Head of Learning & Training Services at Providence Row
2-2018 - 8-2018
Recovery & Progression Service Manager at Providence Row
1-2006 - 1-2018
Team Leader at Homeless Action Resource Project

Education

2002 - 2005
Media Production & Management from University of Hertfordshire

More Information

Social Presence :

Prographics :

Exp : 19 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder at The Good Works
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Insights For Selling To Neal

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Neal is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Neal

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Neal move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Neal take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Neal

Personality Compatibility


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