Neli Atanassova, PhD, MBA

Activist
DISC Type : Cd

Director Data Analytics and AI at AstraZeneca

Greater Cambridge Area, United Kingdom

Overview

Neli has no verified overview

Personality Overview

Observative

Perfectionist

Meticulous

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Neli has no verified topics they care about

Media Appearances

Neli has no verified media appearances

Work History

4-2020
Director Data Analytics and AI at AstraZeneca
4-2018 - 3-2020
Program Manager at Congenica
7-2016 - 2-2018
Project Delivery Manager at Illumina
5-2012 - 6-2016
Project Manager/Sr Postdoctoral Scientist at Institute of Metabolic Science, Dept Clinical Biochemistry, Cambridge University, UK
9-2009 - 2-2012
Senior Postdoctoral Scientist at The Scripps Research Institute, La Jolla, CA, USA

Education

MBA from University of Warwick - Warwick Business School
PhD from University College of London, London, UK

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Cambridge Area, United Kingdom Job Level : Mid-senior Designation : Director Data Analytics and AI at AstraZeneca
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Insights For Selling To Neli

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Neli is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Neli

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Neli move?

  • Their decision making speed is somewhere in the middle.
  • Can Neli take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Neli

Personality Compatibility


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