Nelson Cardona Valdés

Critic
DISC Type : C

Director, Performance Data Management & Analytics at CIBC

Greater Toronto Area, Canada

Overview

Nelson has no verified overview

Personality Overview

Objective Thinker

Critic

ROI Driven

They like to do things independently and don’t look for support from others.  It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Nelson has no verified topics they care about

Media Appearances

Nelson has no verified media appearances

Work History

3-2021 - 11-2025
Director, Performance Data Management & Analytics at CIBC
5-2014 - 2-2021
Senior Manager, Retail Distribution Business Intelligence at CIBC
Senior Consultant, Client Experience Measurement & Insights at CIBC
Business Consultant, Frontline Effectiveness at CIBC
Senior Business Analyst, Business Intelligence - MIS at CIBC

Education

2009 - 2011
MBA from Ryerson University
1989 - 1994
B. Sc. from Universidad Distrital Francisco José de Caldas

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Toronto Area, Canada Job Level : Mid-senior Designation : Director, Performance Data Management & Analytics at CIBC
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Insights For Selling To Nelson

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nelson is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Nelson

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Nelson move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Nelson take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Nelson

Personality Compatibility


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