Nelson Bravo

Questioner
DISC Type : c

Senior Director for Americas (NA&LA) Annuities Sales and Field Marketing at Lexmark

Miami-Fort Lauderdale Area, United States

Overview

Nelson has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Nelson has no verified topics they care about

Media Appearances

Nelson has no verified media appearances

Work History

7-2024
Senior Director for Americas (NA&LA) Annuities Sales and Field Marketing at Lexmark
3-2024 - 7-2024
Annuities Sales and Field Marketing Director for Americas (NA and LA) at Lexmark
11-2020 - 3-2024
Annuities Sales Director for Americas (LAD & NA) at Lexmark
7-1996 - 9-1998
Product Manager at Tech Data
1-1996 - 6-1996
Key Account Manager at Audiomedia

Education

2019 - 2020
Strategic Leaders Program from University of Michigan - Stephen M. Ross School of Business
1990 - 1995
Bachelor’s Degree from University of Lisbon

More Information

Social Presence :

Prographics :

Exp : 7 Location : Miami-Fort Lauderdale Area, United States Job Level : Senior Designation : Senior Director for Americas (NA&LA) Annuities Sales and Field Marketing at Lexmark
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Insights For Selling To Nelson

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nelson is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Nelson

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nelson move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Nelson take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Nelson

Personality Compatibility


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