Nelson Fernandez

Critic
DISC Type : C

VP Brand Design at Hello Heart

Oakland, California, United States

Overview

Nelson has no verified overview

Personality Overview

ROI Driven

Information Seeker

Negotiator

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Nelson has no verified topics they care about

Media Appearances

Nelson has no verified media appearances

Work History

9-2023
VP Brand Design at Hello Heart
9-2021 - 9-2023
Head of Creative at Section
5-2015 - 8-2021
Design Director at Propeller Health
1-2013 - 5-2015
Senior Visual / UI Designer at Gannett | USA TODAY NETWORK
4-2012 - 12-2012
Senior Visual / UI Designer at Travora Media

Education

1995 - 1999
Bachelor of Arts (B.A.) from University of California, Santa Cruz
N/A from SFSU College of Extended Learning

More Information

Social Presence :

Prographics :

Exp : 13 Location : Oakland, California, United States Job Level : Senior Designation : VP Brand Design at Hello Heart
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Insights For Selling To Nelson

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nelson is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Nelson

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Nelson move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Nelson take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Nelson

Personality Compatibility


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