Nesha Pai, CPA

Captain
DISC Type : DS

Founder/CEO at Pai CPA, PLLC

Charlotte, North Carolina, United States

Overview

Nesha Pai is the founder and CEO of Pai CPA, a fully remote bookkeeping firm. A graduate of North Carolina State University, she is an award-winning author, keynote speaker, and passionate advocate for small businesses. People who have worked with her often describe her as knowledgeable, customer-centric, and an expert in her field.

Outside of her professional life, Nesha is a resilient individual who openly shares her journey of overcoming personal obstacles. She is passionate about fitness, art, food, travel, and fashion. A recent sabbatical in Paris reignited her passion for new experiences and living life to the fullest.

She was one of the first in her industry to create a fully remote CPA firm, with a mission to primarily hire stay-at-home moms.

Personality Overview

Dynamic But Sincere

Long-Term Thinker

Planner & Achiever

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Women's Empowerment
Her firm prioritizes hiring stay-at-home moms, and she is a vocal advocate for women in leadership and business through her speaking engagements.
Small Business Finance
As the founder of Pai CPA, her firm is dedicated to providing outsourced accounting services and financial guidance to entrepreneurs and small businesses.
Overcoming Adversity
Her book "Overcoming Ordinary Obstacles" and her personal posts detail her journey with cancer, racism, and sexism, focusing on resilience and courage.

Media Appearances

Nesha has no verified media appearances

Work History

3-2011
Founder/CEO at Pai CPA, PLLC
6-2022
Professional Speaker at All American Entertainment
3-2022 - 6-2024
Board Treasurer-Charlotte Regional Business Alliance Foundation at Charlotte Regional Business Alliance
1-2022 - 12-2022
Contributing Writer at Lux Lifestyle Magazine
6-2021 - 11-2022
Member at EO Accelerator - Charlotte

Education

1989 - 1993
BA from North Carolina State University
5-2022 - 7-2022
Women's Entrepreurship-Online Learning from Cornell University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Charlotte, North Carolina, United States Job Level : N/A Designation : Founder/CEO at Pai CPA, PLLC
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Insights For Selling To Nesha

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nesha is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Nesha

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Nesha move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Nesha take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Nesha

Personality Compatibility


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