Nesli Kohen Avdan

Inquirer
DISC Type : cd

Customer Marketing Manager at International Paper

Atlanta, Georgia, United States

Overview

A creative marketing professional specializing in sustainability and the circular economy. Currently a Customer Marketing Manager at International Paper, she leverages a diverse background from adidas and DS Smith. Colleagues describe her as innovative, strategic, and results-oriented, with an ability to turn consumer insights into successful strategy.

She recently highlighted a surprising fact: due to modern e-commerce supply chains, a Christmas present can undergo G-forces greater than those experienced by an F1 driver.

Personality Overview

ROI Conscious

Upfront

Demanding

They respond well to confident salespeople.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Sustainability & Circularity
This is her stated professional focus. She promotes sustainable packaging choices that prioritize the health of the planet for future generations.
Packaging Innovation
She shares updates on new R&D centers, award-winning creative designs, and using technology to solve e-commerce supply chain challenges for parcels.
Customer-Centric Marketing
Her current role is Customer Marketing Manager, and she is praised for turning consumer, shopper, and customer insights into successful long-term strategies.

Media Appearances

Nesli has no verified media appearances

Work History

8-2025
Customer Marketing Manager at International Paper
1-2022
Category Marketing Manager, FMCG/CPG at DS Smith
7-2019 - 1-2022
Freelance Brand Strategy and Marketing at Freelance
8-2019 - 12-2020
Brand Marketing Consultant at CPMistanbul
6-2017 - 12-2018
Senior Communications Manager at adidas

Education

2007 - 2008
MA from Cambridge College
2000 - 2003
Bachelor of Science (BS) from Koç University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Atlanta, Georgia, United States Job Level : Middle Designation : Customer Marketing Manager at International Paper
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Insights For Selling To Nesli Kohen

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nesli Kohen is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Nesli Kohen

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Nesli Kohen move?

  • Their decision making speed is somewhere in the middle.
  • Can Nesli Kohen take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Nesli Kohen

Personality Compatibility


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