Nic Durston

Observer
DISC Type : ic

Chief Executive Officer at South Bank Employers Group (SBEG)

Greater London, England, United Kingdom

Overview

Nic has no verified overview

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

Nic has no verified topics they care about

Media Appearances

Nic has no verified media appearances

Work History

9-2015
Chief Executive Officer at South Bank Employers Group (SBEG)
10-2011 - 9-2015
Assistant Director, Operations at National Trust
4-2009 - 2-2011
Director, North and East London at Groundwork

Education

1993 - 1994
Master's degree from University of York
1986 - 1989
Geography from UCL

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater London, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at South Bank Employers Group (SBEG)
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Insights For Selling To Nic

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nic is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Nic

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Nic move?

  • They like to analyze well and then make their decisions.
  • Can Nic take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Nic

Personality Compatibility


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