Nicholas Buitenhuis Larsen is the Head of Brand Marketing for Red Bull in Denmark, where he translates global brand direction into local impact. With over a decade of experience from Danske Spil, he has a strong background in brand management, portfolio strategy, and marketing. He holds an HD in Marketing Management from Copenhagen Business School.
He successfully launched the challenger brand Youbet. dk, achieving 45% brand awareness and significant market share within 18 months.
Read the full overview →They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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