Nicholas Esayian

Commander
DISC Type : D

Chief Executive Officer at LIGHT Helmets

Carlsbad, California, United States

Overview

Nicholas Esayian is the CEO and founder of LIGHT Helmets, a company that leverages advanced materials from military aviation and professional auto racing to create top-rated, lightweight sports helmets. A former professional race car driver with a USAC Pro Racing License and an MBA, he is described by peers as "extremely creative".

Outside of his entrepreneurial ventures, Nicholas is an avid supporter of military families through the Special Operations Warrior Foundation. His diverse interests include auto racing, holding various firearm licenses, and previously serving for ten years in the San Diego Sheriffs Department’s Search and Rescue unit.

He was named the 247th Honorary Frogman by the United States Navy for his significant support of maritime commandos.

Personality Overview

Risk-Taker

Very Quick

Candid & Clear

They put a lot of effort into ensuring personal success.  They do not care very much about building rapport or relationships. They respond better to strong and respectful interactions.

Topics They Care About

Helmet Safety
His company, LIGHT Helmets, focuses on creating the highest-rated and lightest football helmets to improve player safety and performance, using materials from military and auto racing applications.
Advanced Materials
He frequently speaks about using materials like Kevlar and Armor Foam, transitioned from military and Formula 1 applications, to revolutionize sports protective gear.
Professional Auto Racing
He had a distinguished career as a professional racecar driver for over 25 years, winning multiple championships, and applies insights from motorsports to his current business ventures.

Media Appearances

Nick Esayian - CEO of LIGHT Helmets | D2C & Future of Sports (including NILs impact, politics in helmets, lighter protective headwear, GTM for complex products). Featured in Spotify (Podcast)

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Nicholas Esayian, CEO of LIGHT Helmets – Legends N Leaders (Building the Future of Athlete Safety). Featured in Apple Podcasts

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Nick Esayian, CEO, LIGHT Helmets. Featured in YouTube

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Work History

9-2018
Chief Executive Officer at LIGHT Helmets
9-2018
CEO and Founder at LIGHT Helmets
1-2015
Founder / Board Member at Direct Path, LLC (Sound In)
11-2015 - 5-2022
Founder / Managing Partner at TravelClean
11-2015 - 5-2022
Founder / Board Member at TravelClean

Education

2003 - 2005
MBA from University of Redlands
1985 - 1990
BBA from University of Wisconsin-Whitewater

More Information

Social Presence :

Prographics :

Exp : 26 Location : Carlsbad, California, United States Job Level : Leadership Designation : Chief Executive Officer at LIGHT Helmets
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Insights For Selling To Nicholas

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicholas is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Nicholas

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Nicholas move?

  • If convinced, they can reach decisions quite fast.
  • Can Nicholas take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Nicholas

Personality Compatibility


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