Nicholas Martin

Enthusiast
DISC Type : i

Head of Engineering at Different Dog

Bracknell, England, United Kingdom

Overview

Nicholas Martin is the Head of Engineering at Different Dog, where he was promoted after just three months. He has a background in front-end development, user experience, and e-commerce technologies like Next. js and Shopify. Nicholas holds a Bachelor of Arts in Digital Arts from Kingston College.

Outside of his main role, Nicholas is the founder of Sponsor Driven, a platform designed to connect motorsport competitors with brands for sponsorship opportunities. This venture reflects his passion for motorsport and his desire to support competitors at all levels of the sport.

He is an entrepreneur who founded a company to help motorsport competitors find funding.

Personality Overview

Story Driven

Optimistic

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Engineering Leadership
Rapidly promoted to Head of Engineering, he is now focused on scaling the tech stack and hiring senior full-stack developers for his team at Different Dog.
Motorsport Sponsorship
As the founder of Sponsor Driven, he is actively building a platform to help motorsport competitors secure funding and product placement opportunities from brands.
E-commerce Technology
His experience at Skio and Different Dog centers on building and improving subscription-based e-commerce platforms, with a focus on user experience and growth.

Media Appearances

Nicholas has no verified media appearances

Work History

9-2025
Head of Engineering at Different Dog
5-2025 - 9-2025
Growth Engineer at Different Dog
9-2023
Founder at Sponsor Driven
9-2023 - 5-2025
Lead Developer at WhoCanFixMyCar
1-2023 - 6-2023
Launch Engineer at Skio

Education

2008 - 2011
Ba from Kingston College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Bracknell, England, United Kingdom Job Level : Mid-senior Designation : Head of Engineering at Different Dog
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Insights For Selling To Nicholas

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicholas is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Nicholas

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Nicholas move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Nicholas take some risk or not?

  • They can take some low-probability risks if needed.

You And Nicholas

Personality Compatibility


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