Tsubasa Ishiyama

Questioner
DISC Type : c

GM New Business Development at Mitsui & Co., Ltd.

United Kingdom

Overview

Tsubasa Ishiyama is a global strategist with 20 years of experience in new business development, currently serving as GM for New Business Development at Mitsui in Europe. He specializes in corporate incubation and strategic alliances, and was a founding team member of Moon Creative Lab. He holds an MBA from IMD and a Law degree from Sophia University.

He is passionate about continuous learning and empowering people to innovate, stating a desire to honor those who create something from scratch. His extensive international experience includes roles across Asia, the Bay Area, and Europe, and he has a background in the hi-tech industry in Israel and Ukraine. He speaks English, French, and German.

As a leader at Mitsuis corporate startup studio, he helped design and launch a digital platform to foster internal entrepreneurship.

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Corporate Innovation
Was a founding member of Mitsui's corporate startup studio, Moon Creative Lab, and led projects to foster internal entrepreneurship and unlock community knowledge within the company.
New Venture Creation
His career focuses on business incubation and setting up new ventures. His current role is dedicated to new business development for Mitsui in the European market.
Empowering Entrepreneurs
Stated a desire to "honor people who are taking on the challenge to create something from scratch, " reflecting a passion for supporting innovators and founders.

Media Appearances

Tsubasa has no verified media appearances

Work History

1-2024
GM New Business Development at Mitsui & Co., Ltd.
4-2021 - 1-2024
Director Business Development & Engagement at Moon Creative Lab
10-2018 - 4-2021
Strategy Design Lead at Moon Creative Lab
4-2018 - 9-2018
Strategy & Org design and execution/Biz design lab at Mitsui & Co., Ltd.
4-2016 - 3-2018
Strategic Alliances Manager IP Business & Corporate Incubation Initiative T/F leader at Mitsui & Co., Ltd.

Education

2012 - 2012
Master of Business Administration (MBA) from IMD
2000 - 2004
Bachelor of Laws (LL.B.) from Sophia University

More Information

Social Presence :

Prographics :

Exp : 21 Location : United Kingdom Job Level : Senior Designation : GM New Business Development at Mitsui & Co., Ltd.
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Insights For Selling To Tsubasa

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tsubasa is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Tsubasa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tsubasa move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Tsubasa take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Tsubasa

Personality Compatibility


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