Nicholas Mulders
Login to view DISC.Nicholas Mulders is a real estate development executive with over 25 years of international experience across the Middle East, Asia, and Australia. He is the Senior Director of Development at New Murabba, leading the creation of a transformative urban district in Riyadh. He holds a Masters Degree from Heriot-Watt University.
Nicholas enjoys traveling to observe global retail trends, having recently visited California to study new food retail developments. He is interested in how different cultures create unique customer experiences, from Christmas markets in Europe to bustling food halls in Los Angeles.
He is keenly focused on the concept of "retailtainment" and how creating memorable moments for customers drives commercial success.
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