Nicholas Mulders

Commander
DISC Type : D

Senior Director - Development at New Murabba

Saudi Arabia

Overview

Nicholas Mulders is a real estate development executive with over 25 years of international experience across the Middle East, Asia, and Australia. He is the Senior Director of Development at New Murabba, leading the creation of a transformative urban district in Riyadh. He holds a Masters Degree from Heriot-Watt University.

Nicholas enjoys traveling to observe global retail trends, having recently visited California to study new food retail developments. He is interested in how different cultures create unique customer experiences, from Christmas markets in Europe to bustling food halls in Los Angeles.

He is keenly focused on the concept of "retailtainment" and how creating memorable moments for customers drives commercial success.

Personality Overview

Impact-Driven

Decisive

Risk-Taker

They are less concerned about the product and more about its potential impact.  They prefer to move quickly, and expect the same from others. They put a lot of effort into ensuring personal success.

Topics They Care About

Experiential Retail
He actively explores and questions the role of "retailtainment" as a core strategy for the future of retail destinations and shopping malls.
Customer Journey
Believes in meticulously mapping the customer experience to enhance conversions and create lasting, positive memories within a physical space.
Global Retail Trends
He travels to observe emerging trends firsthand, particularly in food and beverage retail, to inform the development of world-class destinations.

Media Appearances

Nicholas has no verified media appearances

Work History

2-2025
Senior Director - Development at New Murabba
6-2024 - 1-2025
Executive Director - Development at Dubai Holding
6-2022 - 5-2024
Senior Director - Development at Nakheel
7-2019
Consulting Director at Mulders Incorporated LLC
4-2019 - 3-2022
Director - Development, Architecture, Project Delivery at AMAALA

Education

2013 - 2016
Master's Degree from Heriot-Watt University
1989 - 1991
Bachelor of Arts from Western Sydney University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Saudi Arabia Job Level : Senior Designation : Senior Director - Development at New Murabba
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Insights For Selling To Nicholas

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicholas is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Nicholas

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Nicholas move?

  • If convinced, they can reach decisions quite fast.
  • Can Nicholas take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Nicholas

Personality Compatibility


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