Nicholas Pfenning in

Nicholas Pfenning

Commander · DISC type D
Founder & CEO at Equipment Dudes
📍 Cleveland, Ohio, United States

Nicholas is a seasoned P&L operator and the Founder & CEO of Equipment Dudes, a tech-enabled marketplace for the heavy equipment industry. His background includes leading global sales teams in aerospace and private-equity-backed manufacturing, with experience managing P&L up to $130M and executing contracts exceeding $100M. He is also a certified Talent Optimization Consultant.

His professional interests include major aerospace and defense companies such as Lockheed Martin and Honeywell Aerospace Technologies.

He is building a vertically integrated, SaaS-enabled platform to bring automation and efficiency to the $100B+ used heavy equipment and trucking sector.

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Experience
26 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
Cleveland, Ohio, United States
Personality Overview

How Nicholas shows up

Candid & Clear
Impact-Driven
Decisive

They respond well to strong and respectful communication. More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same.

Priorities

Topics Nicholas cares about

Tech in Heavy Industry
As the founder of Equipment Dudes, he is building a tech-enabled, SaaS-driven marketplace to modernize the used heavy equipment and trucking industry.
AI in Asset Sales
He is actively exploring and promoting the use of AI to transform how heavy equipment assets are traded and to unlock liquidity in the market.
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Career

Work history

7-2022
Founder & CEO
Equipment Dudes
6-2016 - 6-2025
President & Principal Advisor
Pfenning Group, LLC
6-2016 - 11-2018
Director of Operations & Eastern Region Sales Manager
Dynacom, Inc.
8-2015 - 6-2016
Vice President of Sales & Marketing
The Dyson Corporation
7-2014 - 8-2015
VP of Sales and Marketing
TransDigm Group Inc.
In the press

Media appearances

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Education
B.S.
Franklin University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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