Lauren Collopy

Evaluator
DISC Type : scd

Director Global Brand Marketing at Salesforce

San Francisco, California, United States

Overview

Lauren has no verified overview

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

2-2022
Director Global Brand Marketing at Salesforce
8-2020
Senior Manager, Global Brand Marketing at Salesforce
2009
Senior Marketing Analyst at Salesforce.com
5-2015 - 12-2021
Manager, Global Integrated Marketing Campaigns, Salesforce at Salesforce.com
8-2008 - 2-2009
Assistant Control Buyer at Williams-Sonoma, Inc.

Education

Education details unavailable from Santa Clara University Leavey School of Business

More Information

Social Presence :

Prographics :

Exp : 17 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Director Global Brand Marketing at Salesforce
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lauren

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lauren take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lauren

Personality Compatibility


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