Nicholas Read

Enigma
DISC Type : icd

Principal Business Development - Strategic Partnerships at Box

San Francisco, California, United States

Overview

Nicholas is a Principal of Business Development at Box, where he manages strategic partnerships with major enterprise platforms like Salesforce, Workday, ServiceNow, and AWS. He has a uniquely technical background for a business development professional, holding both Salesforce Administrator and Platform Developer certifications, and is a graduate of the University of Mississippi.

Based on his online activity, Nicholas has a keen interest in the latest consumer technology and gadgets. He also appears to be an observant and critical thinker regarding social media algorithms and their effectiveness. His posts suggest a personable and humorous communication style.

Unique fact: Nicholas bridges the gap between business and technology, holding a high-level strategic partnerships role while also being a certified Salesforce Platform Developer.

Personality Overview

Challenger

Friendly Yet Blunt

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Practical AI Applications
He is focused on real-world AI implementations, specifically using tools like Box AI to turn unstructured data into functional, seamless workflows.
Salesforce Ecosystem
As a certified Salesforce Developer and Administrator who manages the Salesforce partnership, he is deeply embedded in its technical and business ecosystem.
Strategic Tech Partnerships
His role centers on building and managing business development and go-to-market offerings with key partners including AWS, Workday, and ServiceNow.

Media Appearances

Nicholas has no verified media appearances

Work History

1-2026
Principal Business Development - Strategic Partnerships at Box
2-2025 - 1-2026
Partner Architect at Box
1-2024 - 2-2025
Associate Partner Architect at Box
Career Coach (part time) at Outco Inc.
Consultant at Macedon Technologies

Education

Bachelor’s Degree from University of Mississippi
Certificate of Completion from General Assembly

More Information

Social Presence :

Prographics :

Exp : 3 Location : San Francisco, California, United States Job Level : Junior Designation : Principal Business Development - Strategic Partnerships at Box
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Insights For Selling To Nicholas

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicholas is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Nicholas

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Nicholas move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Nicholas take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Nicholas

Personality Compatibility


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