Nick Alevetsovitis

Questioner
DISC Type : c

Vice President of Technology & Partnerships at Samuel Group of Companies

Ottawa, Ontario, Canada

Overview

Nick Alevetsovitis is the Vice President of Technology & Partnerships at Samuel Group, leveraging extensive experience from senior sales roles at tech giants like Fortinet and Tanium. He specializes in enterprise sales, strategic partnerships, and cybersecurity. Nick is an alumnus of the University of Torontos Rotman School of Management, where he studied financial literacy.

Outside of his corporate roles, Nick is a golf enthusiast and follows the sport professionally. He has attended PGA TOUR Canada events, such as the Fortinet Cup Championship, where he enjoys combining his passion for the game with discussions on cybersecurity with partners and customers.

He has authored and co-authored articles on cybersecurity strategy, discussing topics like securing hybrid workforces and the importance of integrated security platforms.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Cybersecurity Strategy
He has authored articles on the need for integrated security platforms and effective strategies for protecting organizations, particularly in hybrid work environments.
Technology Partnerships
His current role as VP of Technology & Partnerships at Samuel Group is centered on building and managing strategic technology alliances.
AI in Security
He has spoken about the necessity of combining AI and machine learning with human expertise to combat modern cyber threats.

Media Appearances

Nick has no verified media appearances

Work History

3-2025
Vice President of Technology & Partnerships at Samuel Group of Companies
8-2024 - 3-2025
Senior Associate at Samuel Group of Companies
5-2020 - 1-2023
VP- Canada Enterprise and Commercial Sales at Fortinet
4-2018 - 2-2020
Regional Vice President at Tanium
2-2017 - 3-2018
President (Founder) at The Fluence Group

Education

Financial Literacy for Directors and Executives from University of Toronto - Rotman School of Management
1997 - 1999
Education details unavailable from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 25 Location : Ottawa, Ontario, Canada Job Level : Senior Designation : Vice President of Technology & Partnerships at Samuel Group of Companies
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Nick

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Nick take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Nick

Personality Compatibility


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