Nick Anderdon

Critic
DISC Type : C

Chief Commercial & Financial Officer (CCO / CFO) at Freddie's Flowers

London, England, United Kingdom

Overview

Nick Anderdon is the Chief Commercial & Financial Officer at Freddies Flowers, combining a commercial growth mindset with expertise in finance, tech, and operations. With a background in consumer M&A from his time at Accenture and Spayne Lindsay & Co LLP, he has a proven track record of scaling brands and securing significant venture capital investment.

He has an active interest in corporate sustainability, having engaged specialists for various projects. He is also involved in discussions around AI strategy, showing a focus on leveraging emerging technologies for business growth. Nick holds a Bachelor of Science from the University of Bristol.

He led the process to secure a $60 million investment from purpose-driven investor, The Craftory.

Personality Overview

Negotiator

Critic

Precise

They like to do things independently and don’t look for support from others.  They are quite likely to negotiate on pricing or other key terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Scaling Brands
His career at Freddie's Flowers has focused on scaling the brand in the UK and internationally, covering commercial, financial, and operational leadership.
Venture Capital Funding
He has a proven track record of securing investment from venture capital and private equity partners, including a successful $60 million round for Freddie's Flowers.
Corporate Sustainability
He has proactively engaged with sustainability consultants for various projects, indicating a professional focus on environmental and social governance within his company.

Media Appearances

Nick has no verified media appearances

Work History

7-2022
Chief Commercial & Financial Officer (CCO / CFO) at Freddie's Flowers
8-2021 - 6-2022
Strategy & Operations Director at Freddie's Flowers
1-2021 - 8-2021
Strategy Director at Freddie's Flowers
1-2013 - 8-2020
Director | Consumer M&A at Spayne Lindsay & Co LLP
4-2011 - 1-2013
Consultant | M&A Strategy at Accenture UK

Education

2007 - 2010
Bachelor of Science (BSc) from University of Bristol
2000 - 2006
Education details unavailable from Bradfield College

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Commercial & Financial Officer (CCO / CFO) at Freddie's Flowers
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Nick

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Nick take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Nick

Personality Compatibility


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