Rachel Atherton in

Rachel Atherton

Observer · DISC type ic
Chief Operating Officer at Freddie's Flowers
📍 Greater Northampton Area, United Kingdom

Rachel Atherton is the Chief Operating Officer at Freddies Flowers, with extensive expertise in logistics and final-mile delivery. She has progressed rapidly within the company from Head of Logistics to her current role. She holds a Bachelor of Science from the University of Hertfordshire and is certified by the Chartered Institute of Logistical Transport.

She has a distinct focus on developing sustainable, in-house delivery solutions, specifically through the implementation of cargo bike and electric fleet operations.

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Experience
12 Years
Current Role
Chief Operating Officer
Job Level
Leadership
Location
Greater Northampton Area, United Kingdom
Personality Overview

How Rachel shows up

Value Driven
Assertive
Curious

They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Priorities

Topics Rachel cares about

Sustainable Logistics
Championed and expanded Freddie's Flowers' use of cargo bikes and electric fleets, showing a commitment to environmentally friendly, in-house delivery networks.
Operations Technology
Actively seeks new material resource production systems with forecasting, buying, and WMS functionality to manage fresh produce logistics effectively.
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Career

Work history

10-2025
Chief Operating Officer
Freddie's Flowers
7-2023 - 11-2025
Operations Director
Freddie's Flowers
11-2022 - 7-2023
Head of Logistics and Customer Operations
Freddie's Flowers
6-2021 - 11-2022
Head Of Logistics
Freddie's Flowers
2-2020 - 6-2021
Head of Planning + Service
Hermes
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2009 - 2013
Bachelor of Science (BS)
University of Hertfordshire
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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