Rachel Atherton

Observer
DISC Type : ic

Chief Operating Officer at Freddie's Flowers

Greater Northampton Area, United Kingdom

Overview

Rachel Atherton is the Chief Operating Officer at Freddies Flowers, with extensive expertise in logistics and final-mile delivery. She has progressed rapidly within the company from Head of Logistics to her current role. She holds a Bachelor of Science from the University of Hertfordshire and is certified by the Chartered Institute of Logistical Transport.

She has a distinct focus on developing sustainable, in-house delivery solutions, specifically through the implementation of cargo bike and electric fleet operations.

Personality Overview

Value Driven

Assertive

Curious

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Sustainable Logistics
Championed and expanded Freddie's Flowers' use of cargo bikes and electric fleets, showing a commitment to environmentally friendly, in-house delivery networks.
Operations Technology
Actively seeks new material resource production systems with forecasting, buying, and WMS functionality to manage fresh produce logistics effectively.
Final-Mile Delivery
Her career shows deep expertise in final-mile logistics, from carrier management and warehousing to specialized, sustainable delivery methods.

Media Appearances

Rachel has no verified media appearances

Work History

10-2025
Chief Operating Officer at Freddie's Flowers
7-2023 - 11-2025
Operations Director at Freddie's Flowers
11-2022 - 7-2023
Head of Logistics and Customer Operations at Freddie's Flowers
6-2021 - 11-2022
Head Of Logistics at Freddie's Flowers
2-2020 - 6-2021
Head of Planning + Service at Hermes

Education

2009 - 2013
Bachelor of Science (BS) from University of Hertfordshire

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Northampton Area, United Kingdom Job Level : Leadership Designation : Chief Operating Officer at Freddie's Flowers
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Rachel

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Rachel take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Rachel

Personality Compatibility


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