Rachel Atherton in

Rachel Atherton

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Chief Operating Officer at Freddie's Flowers
📍 Greater Northampton Area, United Kingdom

Rachel Atherton is the Chief Operating Officer at Freddies Flowers, with extensive expertise in logistics and final-mile delivery. She has progressed rapidly within the company from Head of Logistics to her current role. She holds a Bachelor of Science from the University of Hertfordshire and is certified by the Chartered Institute of Logistical Transport.

She has a distinct focus on developing sustainable, in-house delivery solutions, specifically through the implementation of cargo bike and electric fleet operations.

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Experience
12 Years
Current Role
Chief Operating Officer
Job Level
Leadership
Location
Greater Northampton Area, United Kingdom
Personality Overview

How Rachel shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rachel cares about

Sustainable Logistics
Championed and expanded Freddie's Flowers' use of cargo bikes and electric fleets, showing a commitment to environmentally friendly, in-house delivery networks.
Operations Technology
Actively seeks new material resource production systems with forecasting, buying, and WMS functionality to manage fresh produce logistics effectively.
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Career

Work history

10-2025
Chief Operating Officer
Freddie's Flowers
7-2023 - 11-2025
Operations Director
Freddie's Flowers
11-2022 - 7-2023
Head of Logistics and Customer Operations
Freddie's Flowers
6-2021 - 11-2022
Head Of Logistics
Freddie's Flowers
2-2020 - 6-2021
Head of Planning + Service
Hermes
In the press

Media appearances

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Education
2009 - 2013
Bachelor of Science (BS)
University of Hertfordshire
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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