Nick Burns Laycock in

Nick Burns Laycock

Commander · DISC type D
Head of CRM, Loyalty, & Marketing Technology at Sainsbury's
📍 London, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
10 Years
Current Role
Head of CRM, Loyalty, & Marketing Technology
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Nick shows up

Candid & Clear
Strong-Willed
Risk-Taker

They respond better to strong and respectful interactions. They prefer to be the ones controlling the conversation or defining the terms. They take a lot of pride in personal achievements.

Priorities

Topics Nick cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2025
Head of CRM, Loyalty, & Marketing Technology
Sainsbury's
3-2024 - 3-2025
Head of Digital Marketing - MarTech
Sainsbury's
8-2021 - 3-2024
Head of Marketing Technology
Kindred Group plc
4-2020 - 7-2021
Marketing Technology Solutions Director
Merkle
9-2018 - 4-2020
Marketing Technology Solutions Consultant
Merkle
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2003 - 2006
LLB Hons
University of Birmingham
2019 - 2020
Salesforce Marketing Cloud Consultant
Trailhead by Salesforce
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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