Nick Cuevas, MPA

Evaluator
DISC Type : csd

Recreation & Community Services Director at City of Newark, California

San Francisco Bay Area, United States

Overview

Nick Cuevas is the Recreation & Community Services Director for the City of Newark, a role he grew into after joining in 2013 as an Aquatics Coordinator. He holds a Masters in Public Administration and leverages over 15 years of experience in public and private recreation to oversee numerous community facilities.

Outside of his official duties, Nick demonstrates a strong commitment to community betterment as a proud member of the Newark Optimist Club. He also has a passion for travel and family, and previously served as President of the Bay Area Public Pool Operators Association, showcasing his dedication to his profession.

He is a certified American Red Cross Instructor Trainer for Lifeguarding and Water Safety.

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Community Engagement
As a member of the Newark Optimist Club and through his leadership roles, he is actively involved in strengthening community wellbeing and a sense of belonging.
Aquatics Management
With over 15 years in the aquatics industry, he has a deep expertise in pool operations, safety, and lifeguard training, having also led the Bay Area Public Pool Operators Association.
Staff Development
Actively seeks industry best practices for staff evaluations and collaborates with peers to recruit qualified individuals for leadership roles within his department.

Media Appearances

Nick has no verified media appearances

Work History

12-2023
Recreation & Community Services Director at City of Newark, California
9-2021 - 12-2023
Recreation & Community Services Manager at City of Newark, California
1-2019 - 1-2022
Recreation Supervisor at City of Newark, California
4-2013 - 1-2019
Recreation/Aquatic Coordinator at City of Newark, California
12-2011 - 4-2013
Recreation Coordinator/Pool Manager at City of Piedmont, CA

Education

Master of Public Administration - MPA from University of Arizona
Bachelor’s Degree from Ashford University

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Recreation & Community Services Director at City of Newark, California
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Nick

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Nick take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Nick

Personality Compatibility


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