Nick Fisher

Questioner
DISC Type : c

VP of Marketing at Zafran Security

New York, New York, United States

Overview

Nick is a B2B marketing leader at Zafran Security with deep expertise in cloud and identity security from his executive roles at Sysdig and Okta. With an MBA from Columbia Business School, colleagues describe him as an incredibly talented and prolific content creator, focused on building high-growth technology marketing teams.

Beyond his marketing career, Nick shows an appreciation for creating bold and memorable experiences. He has a keen interest in the finer points of communication, publicly debating the merits of the em dash, and enjoys impressive illusions during team celebrations.

He won first place out of 22 teams in the prestigious Columbia Venture Capital Investment Competition.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

AI in Security
His company, Zafran, recently launched agentic AI capabilities, and his previous role at Sysdig involved work with their Sage GenAI platform.
Creative Marketing
He aims to hire marketers to create "bold, memorable experiences" rather than standard corporate events, showing a passion for innovative, attention-grabbing campaigns.
Cloud Security
A core focus of his recent career, having led product marketing for cloud security and DevOps solutions at his previous role at Sysdig.

Media Appearances

Nick has no verified media appearances

Work History

4-2024
VP of Marketing at Zafran Security
9-2021 - 4-2024
Vice President Product Marketing at Sysdig
2-2018 - 8-2021
Senior Director Product Marketing at Okta, Inc.
9-2014 - 1-2018
Director, Enterprise Product Marketing at Lookout
8-2013 - 8-2014
Senior Product Marketing Manager at Huddle

Education

2011 - 2013
MBA from Columbia Business School
2012 - 2012
MBA Exchange from University of California, Berkeley, Haas School of Business

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Senior Designation : VP of Marketing at Zafran Security
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Nick

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Nick take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Nick

Personality Compatibility


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