Nick Laxton

Enigma
DISC Type : icd

Sales Director at Lumen Technologies

Charlotte, North Carolina, United States

Overview

Nick is a strategic sales leader with a history of directing high-performing teams at tech companies like Lumen Technologies, Sisense, and Quest Software. He holds a BS in Economics from California State University, Fullerton, and colleagues he has managed describe his leadership as instrumental to their career growth.

He has completed specialized courses in Situational Sales Negotiation and Sandler Sales Training.

Personality Overview

Challenger

Friendly Yet Blunt

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Sales Leadership
Has extensive experience directing sales teams, including managing geographic account executives and teams focused on strategic customers.
Team Development
Praised for mentoring reports and promoting them from junior to senior roles, directly contributing to their professional growth.
Talent Acquisition
Actively uses his network to find and recruit new talent, frequently posting about open roles on his team.

Media Appearances

Nick has no verified media appearances

Work History

8-2024
Sales Director at Lumen Technologies
4-2022 - 8-2024
Sales Director at Sisense
8-2021 - 4-2022
North American Field Sales Leader at Omada
5-2019 - 8-2021
Sales Director | North America | Named Accounts at Quest Software
1-2018 - 4-2019
Director of Sales - Western Region at Quest Software

Education

BS Economics from California State University, Fullerton

More Information

Social Presence :

Prographics :

Exp : 17 Location : Charlotte, North Carolina, United States Job Level : Mid-senior Designation : Sales Director at Lumen Technologies
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Nick

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Nick take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Nick

Personality Compatibility


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