Nick Lindauer

Trailblazer
DISC Type : DI

VP, Digital at Daxko

Austin, Texas Metropolitan Area, United States

Overview

Nick Lindauer is the VP of the Digital Agency at Daxko, leading teams in product development, marketing services, and sales enablement. He is an experienced omni-channel strategist with a background in both agency and brand-side marketing across verticals like CPG, retail, and healthcare. People often describe him as a leader, strategist, and analytical thinker.

Beyond his marketing career, Nick is an entrepreneur with a clear passion for unique ventures. He founded a blog dedicated to hot sauce and also co-founded a business focused on furniture refinishing and custom builds, showcasing his creative and hands-on interests outside the digital world.

Unique fact: He created the webs first blog dedicated entirely to hot sauce and spicy foods.

Personality Overview

Informal

Assertive

Charismatic

They are more likely to accept new and exciting technologies.  They are charming and can persuade others to support their decisions. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Generative AI Marketing
Recently completed multiple certifications in Generative AI for business leaders and marketers, indicating a strong current focus on applying AI tools in his field.
Digital Growth Strategy
His career focuses on solving complex marketing problems and building strong, sustainable marketing stacks for long-term wins across various business units.
Omni-Channel Integration
A core part of his professional identity, he specializes in integrating offline and online marketing channels to create cohesive customer experiences.

Media Appearances

Nick has no verified media appearances

Work History

6-2022
VP, Digital at Daxko
2-2017 - 6-2022
Vice President, CPG & Restaurant Marketing and Ecommerce at Southside Market & Barbeque
8-2011 - 2-2017
Vice President, Client Services & Operations at Forthea
3-2011 - 1-2015
Owner/Co-Founder at Lindauer Designs
8-2008 - 8-2011
Vice President, Integrated Digital Media & Interactive Services at Fogarty Klein Monroe

Education

Master of Business Administration - MBA from West Texas A&M University College of Business
2002 - 2004
Bachelor of Science (B.S.) from University of Oregon Lundquist College of Business

More Information

Social Presence :

Prographics :

Exp : 27 Location : Austin, Texas Metropolitan Area, United States Job Level : Senior Designation : VP, Digital at Daxko
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Talk about yourself and some of your achievements at the start of the conversation
  • Help them visualize the impact of their decision

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Nick

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Nick take some risk or not?

  • If necessary, they will be ready to take risks.

You And Nick

Personality Compatibility


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