Nick Macrae

Captain
DISC Type : SD

Head of Marketing - Crypto at Robinhood

New York, New York, United States

Overview

Global marketing leader with over 15 years of experience at Robinhood, Coinbase, and Google, specializing in product marketing for AI, crypto, and web3. He holds a Marketing MBA from The Wharton School. Colleagues describe him as smart, reliable, dedicated, and highly productive.


He has received over 55 peer and management nominated awards, including multiple 10X Awards for collaboration and impact during his time at Google.

Personality Overview

Consummate Professional

Output-Driven

Planner & Achiever

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Crypto & Web3
Leads global marketing for Robinhood Crypto and previously built the Web3 product marketing team at Coinbase, focusing on bringing crypto and onchain services to mainstream users.
Go-to-Market Strategy
Specializes in launching and scaling flagship tech products for B2C, B2B, and developer audiences, reaching billions of users and generating billions in revenue.
Building Marketing Teams
Has extensive experience building and leading high-performing global marketing teams at Robinhood, Coinbase, and Google, overseeing diverse functions from product marketing to brand.

Media Appearances

Nick has no verified media appearances

Work History

8-2024
Head of Marketing - Crypto at Robinhood
1-2022 - 6-2024
Head of Product Marketing - Web3 at Coinbase
5-2015 - 12-2021
Product Marketing Lead - Social Impact, Ads, YouTube, Travel at Google
7-2011 - 5-2015
Marketing Manager - Ads, Google Search, Android at Google
Project Officer at Commonwealth Bank

Education

2016 - 2016
Marketing MBA from The Wharton School
2005 - 2008
Bachelor of Business from University of Newcastle

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Marketing - Crypto at Robinhood

Interested in

Sports

Clemson University Rugby Club, University of Newcastle Rugby Club

Health & Outdoor

University of Newcastle representative at Cultural Exchange Fairs, Cultural Exchange Community

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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Nick

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Nick take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Nick

Personality Compatibility


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