Paul Soucy, MBA

Enthusiast
DISC Type : i

director of content, Consumer Credit at NerdWallet

Des Moines, Iowa, United States

Overview

Paul is the Director of Content for Consumer Credit at NerdWallet, specializing in personal finance, credit cards, and travel rewards. An MBA graduate from the University of Iowa, he is an award-winning editor with over 30 years of experience at publications like USA Today. Colleagues describe him as smart and detail-oriented.

He lives in Des Moines, Iowa, with his wife, two sons, and a dog named Sam. He has a passion for helping people make sound financial decisions.

Paul is the recipient of the Robinson Prize, the highest award from ACES: The Society for Editing.

Personality Overview

Consensus Focused

Story Driven

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Consumer Credit
As a director at NerdWallet, he leads content teams covering credit cards, credit scoring, and travel rewards, aiming to provide financial clarity for consumers.
Editorial Leadership
He has over three decades of experience managing editorial teams and content strategy at major publications, including USA Today and the Des Moines Register.
Travel Rewards
He leads NerdWallet's Travel Rewards content team and has co-authored numerous articles on maximizing credit card points and miles for travel.

Media Appearances

Paul has no verified media appearances

Work History

4-2024
director of content, Consumer Credit at NerdWallet
10-2023
head of content, Travel Rewards at NerdWallet
10-2015
head of content, Credit Cards at NerdWallet
4-2007 - 2-2015
owner, editor and writer at Soucy Editorial
6-2007 - 1-2015
copy editor at Meredith Corporation

Education

Bachelor of Arts (B.A.) from Drake University
Master of Business Administration - MBA from University of Iowa

More Information

Social Presence :

Prographics :

Exp : 32 Location : Des Moines, Iowa, United States Job Level : Mid-senior Designation : director of content, Consumer Credit at NerdWallet
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Paul

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Paul take some risk or not?

  • They can take some low-probability risks if needed.

You And Paul

Personality Compatibility


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