Nick Taylor MIPA

Evaluator
DISC Type : dcs

Media Director at bluesoup

Exeter, England, United Kingdom

Overview

Nick is the Media Director at Bluesoup Communications, an experienced professional with deep expertise in on- and offline media strategy, including SEO, PPC, and traditional channels. He holds an IPA Advanced Marketing Effectiveness Certificate and a degree in German and Business Systems. Colleagues describe him as passionate, energetic, and dependable.

He is motivated by an "outdoorsy work-life balance dream, " a key factor in his career choices. This suggests a strong personal commitment to integrating outdoor activities and personal well-being with his professional life, a balance he cultivated over 7. 5 years at his previous agency.

After over seven years at his prior role, he made a significant career move to a new directorship, continuing to prioritize his passion for an outdoorsy lifestyle.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Marketing Effectiveness
Holds three separate IPA certificates in Effectiveness, including an advanced certification from 2023, showing a deep focus on measurable results.
Omnichannel Campaigns
His experience spans a wide array of channels including digital (SEO, PPC, Display) and traditional media (AV, Print, OOH, Radio), focusing on integrated strategies.
Client Relationships
Described as having a "strong client-facing emphasis" and praised in recommendations for being incredibly likeable and easy to work with.

Media Appearances

Nick has no verified media appearances

Work History

3-2025
Media Director at bluesoup
5-2019 - 2-2025
Associate Media Director at Bray Leino
10-2017 - 4-2019
Media Manager at Bray Leino
1-2017 - 10-2017
Digital Marketing Manager at Pets at Home
2-2016 - 10-2017
Associate Director at Carat Manchester

Education

2004 - 2007
BA (Hons) German and Business Systems (2:1) from University of the West of England
2002 - 2004
Education details unavailable from Ludlow College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Exeter, England, United Kingdom Job Level : Mid-senior Designation : Media Director at bluesoup
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Nick

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Nick take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Nick

Personality Compatibility


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