Nick Usborne

Captain
DISC Type : DS

Founder at Story Aligned

Montreal, Quebec, Canada

Overview

Nick Usborne is a veteran copywriter and author with over 40 years of experience, having worked with major brands like Apple, Yahoo! , and The New York Times. He is the founder of Story Aligned, where he trains marketers to integrate AI into content creation without sacrificing their brands unique story and voice. Colleagues describe him as insightful, original, and a gifted teacher.

Outside of his digital marketing career, Nick is an avid coffee enthusiast and runs the website CoffeeDetective. com as a passion project. He also has a keen interest in mycology, the study of fungi, and manages a website dedicated to incredible mushrooms. These hobbies reflect his love for deep exploration and sharing knowledge.

Interesting fact: Bestselling author Seth Godin described Nick as an "astute, insightful and original mind" who can "find substance when others see just fluff. "

Personality Overview

Decisive But Calm

Output-Driven

Planner & Achiever

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI in Content Creation
He trains marketing teams on using AI to scale content efficiently while safeguarding the brand's narrative integrity and avoiding the "sameness trap. "
Brand Storytelling
His company, Story Aligned, is built on the principle that a brand's unique story is its most defensible asset in a crowded, AI-driven marketplace.
Conversational Copywriting
A pioneer in web copywriting since 1995, he has authored books like "Net Words" and teaches writers how to engage audiences with a conversational tone.

Media Appearances

Nick has no verified media appearances

Work History

4-2025
Founder at Story Aligned
8-2003
Copywriter | Copywriting Training + Online Copywriting Courses | Author at nickusborne.com
3-2020 - 4-2022
Co-Founder at Chatbot Forge
6-2005 - 10-2006
Editor & Optimization Analyst at MarketingExperiments.com
2-1988 - 6-1989
National Creative Director, VP at Comcore Direct

Education

Nick has no verified education history

More Information

Social Presence :

Prographics :

Exp : 7 Location : Montreal, Quebec, Canada Job Level : Leadership Designation : Founder at Story Aligned
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Nick

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Nick take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Nick

Personality Compatibility


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