Nicky Sevel

Pioneer
DISC Type : ids

Founder at Woven Advice

London, England, United Kingdom

Overview

Nicky Sevel is a fintech professional and the co-founder of Woven Advice, specializing in wealthtech integrations, data, and APIs. With a background that includes a Diploma of Financial Planning, she focuses on solving complex data and system integration challenges to help financial advice firms grow and optimize their operations.

She is a recognized leader in the fintech community, passionate about innovation and improving financial services through technology. Nicky actively follows industry trends, particularly the rise of AI and disruptive business models that challenge the existing technology ecosystem.

Interesting fact: Nicky was recently named to the Innovate Finance 2025 Powerlist, recognizing her as one of the standout women in fintech.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Wealthtech Integrations
Her company, Woven Advice, is built around solving data integration challenges for financial firms, which she describes as navigating "messy data, disparate systems".
Data-Driven Advice
She believes that with "clean structured data, " financial advice firms can supercharge their practice and maximize client outcomes, a core principle of her business.
Fintech Ecosystem
She regularly publishes the "Woven Advice Market Map, " analyzing new trends and companies in the industry, from AI solutions to marketing and service-led firms.

Media Appearances

Woven Advice launches revenue projection tool. Featured in FTAdviser

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AJ Bell partners with Woven Advice to streamline platform switching. Featured in Professional Adviser

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Work History

9-2022
Founder at Woven Advice
5-2022 - 4-2023
Wealth Management Technology Consultant at Investec
6-2021 - 5-2022
Head of Advice Products at FE fundinfo
9-2019 - 1-2021
Product Owner at Sanlam UK
3-2019 - 9-2022
Founder at Neeshe.

Education

2006 - 2008
Bachelor of Commerce from The University of Western Australia
2012 - 2013
Diploma of Financial Planning (RG 146) from Kaplan Professional

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder at Woven Advice
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Insights For Selling To Nicky

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicky is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Nicky

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Nicky move?

  • They are generally fast movers and can take quick decisions
  • Can Nicky take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Nicky

Personality Compatibility


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