Nico Castanheira

Questioner
DISC Type : c

Head of Growth at FlySociety

Dubai, United Arab Emirates

Overview

Nico is a marketing strategist and the Head of Growth at FlySociety, specializing in international marketing and brand strategy within the private aviation industry. His career includes work with world-class organizations like Jetex, Nike, and the United Nations. He holds an MBA from London South Bank University and is described as an expert in sales and communication.

His background suggests a strong interest in social impact, having served as COO for "Infijoy - A Platform for Humanity" and worked with the UN. He also follows major global consulting firms like Accenture and PwC, indicating a keen interest in high-level business strategy and analysis outside of his direct role.

He founded Digitly, a performance marketing agency focused on customer acquisition for tech and automotive brands in the Middle East.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Future of Aviation
His career at FlySociety, Jet Luxe, and Jetex is focused on private aviation, and he closely follows industry leaders and innovators like VistaJet.
Growth Marketing
As Head of Growth and founder of a performance marketing agency, he specializes in customer acquisition and retention strategies.
Crypto Adoption
He recently celebrated FlySociety's move to accept crypto payments, showing a clear interest in the application of fintech in his industry.

Media Appearances

Nico has no verified media appearances

Work History

9-2025
Head of Growth at FlySociety
2-2023 - 9-2025
Chief Marketing Officer at Jet Luxe
9-2021 - 5-2023
Chief Operating Officer at Infijoy - A Platform for Humanity
1-2016 - 9-2021
Founder & Head of Growth at Digitly
1-2016 - 1-2018
Head of Marketing at Jetex

Education

2011 - 2012
Master of Business Administration (MBA) from London South Bank University
2007 - 2010
Bsc Tourism Management from ISAG – Instituto Superior de Administração e Gestão

More Information

Social Presence :

Prographics :

Exp : 9 Location : Dubai, United Arab Emirates Job Level : Mid-senior Designation : Head of Growth at FlySociety
URL has been copied!

Insights For Selling To Nico

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nico is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Nico

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nico move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Nico take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Nico

Personality Compatibility


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