Nico Ciraolo

Questioner
DISC Type : c

Founder at Dentology

London, England, United Kingdom

Overview

Nico Ciraolo is the Founder of Dentology, a patient acquisition partner for private cosmetic dental practices. He focuses on creating predictable pipelines for high-value cases by delivering booked appointments, not just leads. His professional background includes experience in investment banking at Deutsche Bank and a Bachelors degree from UCL.

Outside of his entrepreneurial ventures, Nico is a certified French speaker, holding a DELF B2 fluency accreditation. He maintains a keen interest in business strategy and innovation, drawing insights from publications like the Harvard Business Review. He has also appeared as a guest on business podcasts to share his expertise.

He transitioned from a promising career in finance, including roles at Deutsche Bank, to founding a specialized marketing agency for the dental industry.

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Patient Acquisition
His company, Dentology, is built around solving this specific problem for cosmetic dental practices, emphasizing booked appointments over raw leads.
Dental Marketing
He frequently discusses the shortcomings of traditional dental marketing, advocating for vertically integrated systems that combine ads, creative, and conversion infrastructure.
Data & ROI
Emphasizes that most dental practices lack visibility on key metrics like cost per acquisition and ROAS, which he views as a primary constraint to scaling.

Media Appearances

Nico has no verified media appearances

Work History

11-2023
Founder at Dentology
6-2022 - 8-2022
Investment Banking Summer Analyst at Deutsche Bank
4-2021 - 4-2021
Spring Intern at Deutsche Bank
11-2020 - 11-2020
Insight into BlackRock at BlackRock

Education

2020 - 2023
Bachelor's degree from UCL
2014 - 2019
A-levels: Maths from St Paul's School

More Information

Social Presence :

Prographics :

Exp : 2 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder at Dentology
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Insights For Selling To Nico

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nico is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Nico

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nico move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Nico take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Nico

Personality Compatibility


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