Nico Van Straaten

Owner at VAN STRAATEN B.V.

📍 Amsterdam, North Holland, Netherlands

Nico Van Straaten is the Director and Owner of VAN STRAATEN B. V. , a leading specialist in visual branding solutions. He guides the company in providing innovative and sustainable print, frames, and fabric for sectors like retail, events, and offices, emphasizing impactful brand experiences and high-quality execution.

He is the second-generation leader of his familys business, continuing a legacy in the visual communication industry.

Read the full overview →

Experience

56 Years

Current Role

Owner

Location

Amsterdam, North Holland, Netherlands

Personality Overview

How Nico shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Nico cares about

Sustainable Branding

His company actively develops and promotes branding solutions using sustainable and recycled materials, indicating a core business focus on environmental responsibility.

Visual Communication

As the owner of a visual branding firm, he is an expert in how companies can use large-format print and displays to communicate with their audience effectively.

+4 more topics Login to view topics

Career

Work history

1-1970

Owner

VAN STRAATEN B.V.

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

Nico has no verified education history

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

More profiles

Discover additional public profiles from our index.

Jorgen Petersen

Owner/Partner

Seasons Culinary Services, Inc

Claus Nielsen

Partner

Seasons Culinary Service Inc

Milestone Technologies, Inc.

Selling to Nico?

See how to sell to Nico, free

You are seeing a preview. The full overview, priorities, media, and the complete selling playbook are members only.

How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

Free. Takes 10 seconds. No card.

During a call or a meeting

Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DON'T

Make extra effort to not seem pushy or confrontational

Leverage facts and figures wherever possible; use percentages, numbers etc.

Reveal the full meeting playbookFree. 10 seconds.

When cold calling

Pattern Interrupt: Speaking in a slightly hesitant manner, and seeking their permission at the start through a negation can get you a chance.

Pace: Speak slightly fast, especially if you tend to be calm and confident. Sound like a ‘knows their domain’ person.

Reveal the cold-call scriptFree. 10 seconds.

When writing an email

Subject: Objective

Length of mail: Short

Salutation: Yes ( Something usual). Greeting: No. Tone of words: Objective, informational. Bullet points: Recommended. Closing line: Logically summarize/ask. Complimentary close: None or formal. Overall messaging: Focused on allaying doubts and ROI

Reveal the full email formulaFree. 10 seconds.

Negotiating and closing

The secret to closing Nico fast: Strong evidence of ROI, effective pricing, and proven data points matter the most to them.

How fast will Nico move? They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.

Reveal the closing strategyFree. 10 seconds.

★

Know Nico better than 99% of their network.

Do the same for every prospect you call this week.

Try Humantic AI free

No credit card required