Nico Van Straaten

Critic
DISC Type : C

Owner at VAN STRAATEN B.V.

Amsterdam, North Holland, Netherlands

Overview

Nico Van Straaten is the Director and Owner of VAN STRAATEN B. V. , a leading specialist in visual branding solutions. He guides the company in providing innovative and sustainable print, frames, and fabric for sectors like retail, events, and offices, emphasizing impactful brand experiences and high-quality execution.

He is the second-generation leader of his familys business, continuing a legacy in the visual communication industry.

Personality Overview

Negotiator

Information Seeker

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Sustainable Branding
His company actively develops and promotes branding solutions using sustainable and recycled materials, indicating a core business focus on environmental responsibility.
Visual Communication
As the owner of a visual branding firm, he is an expert in how companies can use large-format print and displays to communicate with their audience effectively.
Retail Environments
[Predicted] Given his company's focus on in-store branding, he is likely interested in trends and innovations shaping the physical retail customer experience.

Media Appearances

Nico has no verified media appearances

Work History

1-1970
Owner at VAN STRAATEN B.V.

Education

Nico has no verified education history

More Information

Social Presence :

Prographics :

Exp : 56 Location : Amsterdam, North Holland, Netherlands Job Level : N/A Designation : Owner at VAN STRAATEN B.V.
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Insights For Selling To Nico

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nico is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Nico

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Nico move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Nico take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Nico

Personality Compatibility


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