Salla Kuula

Critic
DISC Type : C

Head of Data at Finnair

Helsinki, Uusimaa, Finland

Overview

Salla is a strategic data and analytics leader at Finnair, focused on turning data into measurable business value. She drives the companys enterprise data strategy and leads the "Everyday AI" program to embed AI into business processes. Her career includes leadership roles at Veho and Unilever, and she holds an MBA from Metropolia University.

While earning her MBA, Salla managed her studies alongside a full-time job and raising two young children, demonstrating significant dedication. She finds that her studies provided a wider, strategic perspective that has been invaluable to her professional journey.

Her Masters thesis focused on creating a Data and Analytics Maturity Framework to guide organizations in becoming more data-driven.

Personality Overview

Objective Thinker

Precise

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Data-Driven Culture
A core passion, she has authored blog posts and developed a maturity framework in her Master's thesis to help organizations foster a data-centric environment.
Applied AI in Business
Leads Finnair's "Everyday AI" program, focused on embedding AI capabilities directly into business processes to unlock value and drive smarter decisions.
Enterprise Data Strategy
Responsible for defining and executing Finnair's enterprise data strategy, including platform modernization and data governance, a theme consistent with her previous leadership roles.

Media Appearances

Salla has no verified media appearances

Work History

5-2023
Head of Data at Finnair
3-2020 - 5-2023
Head of Data & Analytics at Veho Oy Ab
1-2018 - 2-2020
Development Manager, Data & Analytics at Veho Oy Ab
9-2015 - 12-2017
BI Implementation Lead at Neste
2-2015 - 9-2015
Nordic Business Intelligence Manager at Unilever

Education

2017 - 2019
Master of Business Administration - MBA from Metropolia University of Applied Sciences
2005 - 2009
Bachelor of Business Administration (BBA) from Haaga-Helia University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 19 Location : Helsinki, Uusimaa, Finland Job Level : Mid-senior Designation : Head of Data at Finnair
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Insights For Selling To Salla

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Salla is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Salla

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Salla move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Salla take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Salla

Personality Compatibility


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