Nicolás Flórez

Questioner
DISC Type : c

Marketing at Dingus & Zazzy

Área metropolitana de Ciudad de México, Mexico

Overview

Nicolás is a versatile and polyglot marketing manager with extensive experience in brand building, innovation, and creative strategy. His background spans fintech, food service, and sports management, where he has led marketing plans and product development. He is a Publicist from Universidad Jorge Tadeo Lozano.

Outside of his corporate roles, Nicolás is passionate about sports management. He has been deeply involved in developing and executing events, tournaments, and academies for various disciplines, including paddle tennis and soccer, demonstrating a strong interest in fostering athletic communities.

He was the principal delegate in Mexico City for a leading global sports management company.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Brand Building
Describes himself as a brand builder and has led brand strategy for a Fintech product and managed categories for major food companies like Kraft Heinz and Grupo Bafar.
Sports Management
Served as the principal delegate for Sportmadness in Mexico City, where he developed strategies and executed sporting events, tournaments, and academies.
Food Service Marketing
Led the Food Service marketing unit at The Kraft Heinz Company, creating strategies for QSR, distributors, and wholesalers, including new product innovation.

Media Appearances

Nicolás has no verified media appearances

Work History

4-2024
Marketing at Dingus & Zazzy
5-2023 - 11-2024
Sportmadness CDMX | Gestión Deportiva at Sportmadness
7-2022 - 2-2023
Manager, Brand at Raven, a Virtus company
5-2021 - 3-2022
Marketing Manager at The Kraft Heinz Company
10-2019 - 4-2021
Gerente de Marca at Grupo Bafar

Education

2004 - 2008
Publicista from Universidad Jorge Tadeo Lozano
2009 - 2010
Especialización en Creatividad y Planning from Cuerpo Escuela

More Information

Social Presence :

Prographics :

Exp : 5 Location : Área metropolitana de Ciudad de México, Mexico Job Level : N/A Designation : Marketing at Dingus & Zazzy
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Insights For Selling To Nicolás

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicolás is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Nicolás

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nicolás move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Nicolás take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Nicolás

Personality Compatibility


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