Nicola Docking

Enthusiast
DISC Type : i

Managing Director at Poke

Liverpool, England, United Kingdom

Overview

Nicola Docking is the Managing Director and Co-Founder of Poke, a creative marketing agency in Liverpool. She is a board member for Professional Liverpool and is deeply involved in the citys business community, focusing on brand strategy and growth. She is a graduate of the University of Liverpool.

Nicola is a vocal advocate for Liverpools economic development and has spoken about the importance of motherhood in her approach to leadership. Her work frequently involves impactful campaigns for charitable organizations like Alder Hey Childrens Charity, reflecting a commitment to social causes.

She recently won "Marketer of the Year" at the Downtown in Business Women in Business Awards.

Personality Overview

Optimistic

Non-Confrontational

Story Driven

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Liverpool's Economy
Actively speaks on strengthening Liverpool's brand beyond tourism and is a board member of Professional Liverpool, aiming to support the city's business community.
Charity Campaigns
Leads her agency on numerous campaigns for charities, including a notable project with Alder Hey Children's Charity to celebrate the hospital's achievements.
Brand Development
Co-founded and leads a marketing agency that specializes in developing "beautiful brands that tell a clear story" for clients across various sectors.

Media Appearances

Nicola has no verified media appearances

Work History

7-2023
Managing Director at Poke
10-2020 - 7-2023
Head of Digital Strategy at Poke
3-2016 - 7-2023
Marketing Director at NK Provisions
1-2015 - 5-2016
Head of Strategy at Rippleffect
10-2013 - 1-2015
Senior Strategist at Rippleffect

Education

2006 - 2009
BA (hons) from University of Liverpool
1999 - 2006
Education details unavailable from Helsby High School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Liverpool, England, United Kingdom Job Level : N/A Designation : Managing Director at Poke
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Insights For Selling To Nicola

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicola is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Nicola

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Nicola move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Nicola take some risk or not?

  • They can take some low-probability risks if needed.

You And Nicola

Personality Compatibility


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