Nicola Lee

Supporter
DISC Type : s

Sales Director at The Ned & Ned's Club

Banstead, England, United Kingdom

Overview

Nicola is a seasoned sales director with extensive experience leading teams in the luxury hospitality sector. Her career includes senior roles at prestigious brands like the Four Seasons Hotels UK Collection and her current position as Director of Sales for The Ned in London, showcasing a consistent focus on the high-end market.

Based on her professional history in the travel sector with companies specializing in tailor-made luxury tours, she likely has a strong interest in global travel and unique destinations. She also follows UK public broadcasting, indicating an interest in current events.

Her career began with managing a luxury ski tour operator that specialized exclusively in North America.

Personality Overview

Thoughtful In Approach

Slow To Decisions

Risk-averse

Their decisions are defined by the possible value that they can bring to the organization.
  They prefer to follow rules and procedures. They get along well with all people.

Topics They Care About

Luxury Hospitality Sales
Her career is defined by senior sales director roles at premier properties like The Ned and the Four Seasons Hotels UK Collection.
Team Development
She posted about hiring for her sales team, emphasizing the importance of attitude, personable skills, and energy over just experience.
Exclusive Member Events
She has highlighted creating exceptional experiences for members at The Ned's Club, indicating a focus on client retention and exclusive service.

Media Appearances

Nicola has no verified media appearances

Work History

2-2025
Sales Director at The Ned & Ned's Club
3-2011 - 3-2024
Senior Director of Sales at Four Seasons Hotels UK Collection at Four Seasons Hotels and Resorts
5-2008 - 3-2011
Director of UK Sales & Marketing at Essque Hotels
General Manager North America at Western & Oriental
6-2001 - 5-2006
General Manager at Ski All America

Education

Nicola has no verified education history

More Information

Social Presence :

Prographics :

Exp : 21 Location : Banstead, England, United Kingdom Job Level : Mid-senior Designation : Sales Director at The Ned & Ned's Club
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Insights For Selling To Nicola

During A Call Or A Meeting

DO's

  • If possible, connect them to existing customers
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Focus your pitch on the impact that you could help them have on their organization

DONT's

  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t rush them to make quick decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicola is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Nicola

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Nicola move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Nicola take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Nicola

Personality Compatibility


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