Nicola Masarati

Enthusiast
DISC Type : i

Director (FTC) at Virgo Health

United Kingdom

Overview

Nicola is a strategic healthcare communications leader with over 15 years of experience, specializing in the pharmaceutical sector. A Bournemouth University graduate with a background in journalism, she leads global and regional communications, managing data milestones and media strategies for major clients.

While her public profile is focused on her extensive professional achievements, her background in journalism suggests a strong aptitude for storytelling and unearthing compelling narratives, a skill she has transferred to the healthcare industry.

She has successfully grown a single brand communications account into full franchise support across multiple brands for a global pharmaceutical client.

Personality Overview

Story Driven

Optimistic

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Healthcare Communications
A seasoned expert with 15+ years leading global, EU, and UK communications for major pharmaceutical companies, including Novartis and Roche.
Pharmaceutical Marketing
Manages communications for key data and regulatory milestones, from Phase 2 trials through to commercial launch and beyond.
Career Development
Is currently exploring new senior leadership opportunities in healthcare communications following the conclusion of a recent contract.

Media Appearances

Nicola has no verified media appearances

Work History

5-2025
Director (FTC) at Virgo Health
10-2021 - 2-2025
Director (Senior Vice President) at Weber Shandwick
11-2018 - 10-2021
Associate Director (Vice President) at Weber Shandwick
12-2010 - 11-2018
Account Executive - Account Director at FleishmanHillard
3-2009 - 11-2010
Communications Officer at QUIT

Education

2000 - 2003
Bachelor's degree from Bournemouth University

More Information

Social Presence :

Prographics :

Exp : 16 Location : United Kingdom Job Level : Mid-senior Designation : Director (FTC) at Virgo Health
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Insights For Selling To Nicola

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicola is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Nicola

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Nicola move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Nicola take some risk or not?

  • They can take some low-probability risks if needed.

You And Nicola

Personality Compatibility


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