Nicola Morgan-Hulme

Enthusiast
DISC Type : i

UK Communications Director at Arla Foods

Manchester, England, United Kingdom

Overview

Nicola is an experienced communications leader with a career spanning top agencies and global brands like LEGO and P&G. As UK Communications Director at Arla, she oversees strategy for all stakeholders, drawing on her extensive background in brand relations, PR, events, and corporate communications. She is a graduate of The University of Huddersfield.

Guided by values of compassion and creativity, Nicola is a hands-on leader who thrives on collaboration and continuous learning. She has a keen interest in understanding cultural and political landscapes to inform her work. In her downtime, she finds insight in literature, reflecting on books like Joan Didion’s "The Year of Magical Thinking. ”

As a recipient of the Ketchum Global Scholarship, she was one of only 10 chosen globally to work in the agencys Beijing and Hong Kong offices.

Personality Overview

Story Driven

Non-Confrontational

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Brand Storytelling
Led brand relations for LEGO in Western Europe and now directs communications for Arla, focusing on building consumer trust and telling the brand's story effectively.
Farming Industry
Her communications at Arla are driven by farmer-owner priorities, recently highlighting the industry's challenge of recruiting and retaining skilled workers through a farmer survey.
Creative Campaigns
Expressed excitement for "brave creative thinking" and developing "joyful campaigns" in her recent partnership with a new PR agency for Arla's consumer brands.

Media Appearances

Nicola has no verified media appearances

Work History

1-2024
UK Communications Director at Arla Foods
4-2020 - 10-2023
Brand Relations Director (Western Europe) at the LEGO Group
8-2018 - 3-2020
Senior Brand Relations & Events Manager (UK/I) at the LEGO Group
7-2017 - 7-2018
Senior Account Director at Ketchum
4-2016 - 6-2017
Account Director at Ketchum

Education

2006 - 2010
2:1 from The University of Huddersfield
2004 - 2006
Distinction from Barnsley College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Manchester, England, United Kingdom Job Level : Mid-senior Designation : UK Communications Director at Arla Foods
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Insights For Selling To Nicola

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicola is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Nicola

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Nicola move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Nicola take some risk or not?

  • They can take some low-probability risks if needed.

You And Nicola

Personality Compatibility


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