Nicola Thompson in

Nicola Thompson

Go-getter · DISC type d
Chief Executive Officer at TentBox
📍 London, England, United Kingdom

Nicola is a senior executive with over 25 years of experience leading digitally native, global retail brands like ASOS, MADE. com, and The White Company. Now CEO at TentBox, she specializes in instigating change and transformation in high-growth companies. She holds a BSc from The University of Manchester.

Outside of her executive roles, Nicola is passionate about supporting causes and the professional community. She actively participates in fundraising for youth empowerment charities, such as The Kings Trust, and frequently engages with networking groups like the WITSEND Community to connect with other leaders.

She concurrently serves on the advisory boards for multiple startups, including Claimi and Muddy Trowel, mentoring them on strategy and fundraising.

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Experience
27 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Nicola shows up

Decisive
Direct & Candid
Fast-Paced

They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Priorities

Topics Nicola cares about

Retail Brand Building
Has a passion for cultivating outstanding brands and customer experiences, demonstrated through leadership roles at ASOS, MADE. com, The White Company, and now TentBox.
Startup Mentorship
Actively advises several startups, including Claimi and Muddy Trowel, on value proposition, strategy, team coaching, and fundraising.
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Career

Work history

11-2025
Chief Executive Officer
TentBox
4-2024 - 11-2025
Chief Commercial Officer
The White Company
8-2023 - 11-2025
NED
Claimit
7-2023 - 9-2024
Advisory Board Member
SHAPE Global Ltd
2-2023 - 5-2024
Retail/Digital Growth Consultant
NTH Advisory Ltd
In the press

Media appearances

Roof tent brand appoints new chief executive - previously of The White Company and ASOS. Featured in Insider Media
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Education
1995 - 1998
BSc
The University of Manchester
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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