Nicola Thompson

Go-getter
DISC Type : d

Chief Executive Officer at TentBox

London, England, United Kingdom

Overview

Nicola is a senior executive with over 25 years of experience leading digitally native, global retail brands like ASOS, MADE. com, and The White Company. Now CEO at TentBox, she specializes in instigating change and transformation in high-growth companies. She holds a BSc from The University of Manchester.

Outside of her executive roles, Nicola is passionate about supporting causes and the professional community. She actively participates in fundraising for youth empowerment charities, such as The Kings Trust, and frequently engages with networking groups like the WITSEND Community to connect with other leaders.

She concurrently serves on the advisory boards for multiple startups, including Claimi and Muddy Trowel, mentoring them on strategy and fundraising.

Personality Overview

Decisive

Direct & Candid

Fast-Paced

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Retail Brand Building
Has a passion for cultivating outstanding brands and customer experiences, demonstrated through leadership roles at ASOS, MADE. com, The White Company, and now TentBox.
Startup Mentorship
Actively advises several startups, including Claimi and Muddy Trowel, on value proposition, strategy, team coaching, and fundraising.
Digital Transformation
Specializes in instigating change and transformation within digitally native and tech-enabled retail environments, including some of the UK's fastest-growing e-commerce brands.

Media Appearances

Roof tent brand appoints new chief executive - previously of The White Company and ASOS. Featured in Insider Media

See Now

Work History

11-2025
Chief Executive Officer at TentBox
4-2024 - 11-2025
Chief Commercial Officer at The White Company
8-2023 - 11-2025
NED at Claimit
7-2023 - 9-2024
Advisory Board Member at SHAPE Global Ltd
2-2023 - 5-2024
Retail/Digital Growth Consultant at NTH Advisory Ltd

Education

1995 - 1998
BSc from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 27 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at TentBox
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Insights For Selling To Nicola

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicola is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Nicola

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Nicola move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Nicola take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Nicola

Personality Compatibility


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