Nicola Waller

Inquirer
DISC Type : dc

Buying Director -Fresh & Frozen at Ocado Retail

London, England, United Kingdom

Overview

Nicola has no verified overview

Personality Overview

Demanding

Upfront

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Nicola has no verified topics they care about

Media Appearances

Nicola has no verified media appearances

Work History

7-2024
Buying Director -Fresh & Frozen at Ocado Retail
2-2020 - 7-2024
Head of Customer Proposition Group - Home Furnishings at John Lewis & Partners
2-2019 - 2-2020
Head Of Business Development - JLP Ventures at John Lewis & Partners
8-2018 - 2-2019
Head of Meat, Fish, Poultry, Eggs & Dairy at Waitrose & Partners
2-2015 - 8-2018
Head of Buying - Fresh Produce at Waitrose & Partners

Education

1989 - 1992
BA (Hons) Retail Marketing from The Manchester Metropolitan University
Education details unavailable from Malvern College

More Information

Social Presence :

Prographics :

Exp : 25 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Buying Director -Fresh & Frozen at Ocado Retail
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Insights For Selling To Nicola

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicola is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Nicola

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Nicola move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Nicola take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Nicola

Personality Compatibility


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