Nicolas Grand in

Nicolas Grand

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Executive Director, Research & Investment Analytics, U.S. at WPP Media
📍 New York, New York, United States

Nicolas Grand is an effective media leader with over 20 years of experience, currently serving as the Executive Director of Research and Investment Analytics at WPP Media. He is at the forefront of advancing media value for advertisers, focusing on analytics and innovative measurement solutions. He holds a post-graduate diploma from Humber College.

A key focus for Nicolas is shifting the industry from traditional CPMs to more impactful metrics like attention and engagement. He was instrumental in WPP Media becoming the first holding company to transact on Nielsens Big Data, giving their clients a significant market advantage.

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Current Role
Executive Director, Research & Investment Analytics, U.S.
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Nicolas cares about

Advanced Media Measurement
He is a vocal advocate for reframing media value beyond CPMs and has led recent, major partnerships with Nielsen and Adelaide to advance measurement capabilities.
Attention Metrics
Consistently promotes the importance of attention and engagement metrics, collaborating with industry leaders like Karen Nelson-Field to push the conversation forward.
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Career

Work history

7-2024
Executive Director, Research & Investment Analytics, U.S.
WPP Media
11-2023
Executive Director, Pricing & Value Creation, U.S.
WPP Media
11-2019 - 11-2023
SVP Transformation, Global Investment
Omnicom Media Group
11-2016 - 11-2019
SVP Global Investment
Omnicom Media Group
2-2021 - 8-2023
Media Auditing Task Force Lead
European Association of Communications Agencies (EACA)
In the press

Media appearances

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Education
Bachelor
UQAM | Université du Québec à Montréal
Post-Graduate Diploma
Humber College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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