Nicolas Grand in

Nicolas Grand

Editor · DISC type CS
Executive Director, Research & Investment Analytics, U.S. at WPP Media
📍 New York, New York, United States

Nicolas Grand is an effective media leader with over 20 years of experience, currently serving as the Executive Director of Research and Investment Analytics at WPP Media. He is at the forefront of advancing media value for advertisers, focusing on analytics and innovative measurement solutions. He holds a post-graduate diploma from Humber College.

A key focus for Nicolas is shifting the industry from traditional CPMs to more impactful metrics like attention and engagement. He was instrumental in WPP Media becoming the first holding company to transact on Nielsens Big Data, giving their clients a significant market advantage.

Read the full overview →
Current Role
Executive Director, Research & Investment Analytics, U.S.
Location
New York, New York, United States
Personality Overview

How Nicolas shows up

Slow Buyer
Self-Disciplined
Fact-Driven

They are thorough and always follow a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Priorities

Topics Nicolas cares about

Advanced Media Measurement
He is a vocal advocate for reframing media value beyond CPMs and has led recent, major partnerships with Nielsen and Adelaide to advance measurement capabilities.
Attention Metrics
Consistently promotes the importance of attention and engagement metrics, collaborating with industry leaders like Karen Nelson-Field to push the conversation forward.
+5 more topics Login to view topics
Career

Work history

7-2024
Executive Director, Research & Investment Analytics, U.S.
WPP Media
11-2023
Executive Director, Pricing & Value Creation, U.S.
WPP Media
11-2019 - 11-2023
SVP Transformation, Global Investment
Omnicom Media Group
11-2016 - 11-2019
SVP Global Investment
Omnicom Media Group
2-2021 - 8-2023
Media Auditing Task Force Lead
European Association of Communications Agencies (EACA)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor
UQAM | Université du Québec à Montréal
Post-Graduate Diploma
Humber College
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

Other WPP Media Employees

Explore more public profiles from related professionals.

Jai Pandey
Jai Pandey
Associate Director
WPP Media
 Michael Karg, PhD
Michael Karg, PhD
CEO WPP Media EMEA
WPP Media
 Veena Joji
Veena Joji
Chief People Officer, South Asia
WPP Media
 Archana Sawant
Archana Sawant
Talent Acquisition Manager
WPP Media

More profiles

Discover additional public profiles from our index.

Marcus Howard
Marcus Howard
President/Owner
Howard Custom Transfers, Inc.
 Jay Rowan
Jay Rowan
President
Sandbagger Holdings USA
 Julie Feiler, MBA
Julie Feiler, MBA
Admissions Representative
South University
 Carl Parker
Carl Parker
Director of Bulk Operations
Ag Processing Inc
Unlock the full playbookSee exactly how to sell to Nicolas. Free, 10 seconds.