Nicolas Grand

Editor
DISC Type : CS

Executive Director, Research & Investment Analytics, U.S. at WPP Media

New York, New York, United States

Overview

Nicolas Grand is an effective media leader with over 20 years of experience, currently serving as the Executive Director of Research and Investment Analytics at WPP Media. He is at the forefront of advancing media value for advertisers, focusing on analytics and innovative measurement solutions. He holds a post-graduate diploma from Humber College.

A key focus for Nicolas is shifting the industry from traditional CPMs to more impactful metrics like attention and engagement. He was instrumental in WPP Media becoming the first holding company to transact on Nielsens Big Data, giving their clients a significant market advantage.

Personality Overview

Self-Disciplined

Sometimes Friendly

Late Adopter

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Advanced Media Measurement
He is a vocal advocate for reframing media value beyond CPMs and has led recent, major partnerships with Nielsen and Adelaide to advance measurement capabilities.
Attention Metrics
Consistently promotes the importance of attention and engagement metrics, collaborating with industry leaders like Karen Nelson-Field to push the conversation forward.
Outcomes-Based Advertising
Actively speaks on panels about what is required to shift the industry from transacting on impressions to focusing on metrics that drive tangible business outcomes.

Media Appearances

Nicolas has no verified media appearances

Work History

7-2024
Executive Director, Research & Investment Analytics, U.S. at WPP Media
11-2023
Executive Director, Pricing & Value Creation, U.S. at WPP Media
11-2019 - 11-2023
SVP Transformation, Global Investment at Omnicom Media Group
11-2016 - 11-2019
SVP Global Investment at Omnicom Media Group
2-2021 - 8-2023
Media Auditing Task Force Lead at European Association of Communications Agencies (EACA)

Education

Bachelor from UQAM | Université du Québec à Montréal
Post-Graduate Diploma from Humber College

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York, New York, United States Job Level : N/A Designation : Executive Director, Research & Investment Analytics, U.S. at WPP Media
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Insights For Selling To Nicolas

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Actively address their concerns around change, risk, and acceptance by users
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicolas is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Nicolas

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Nicolas move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Nicolas take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Nicolas

Personality Compatibility


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