Nicolas Rodriguez R.

Commander
DISC Type : D

Head of Product Consumer App at Addi

Bogotá, Capital District, Colombia

Overview

Nicolas is the Global Director of Product & Strategy at Addi, with eight years of experience driving growth and profitability. An Industrial Engineer from Pontifical Javeriana University, he previously held senior strategy and product roles at Rappi, focusing on delivering core projects through advanced analytics and innovative experimentation.

He is a proactive lifelong learner, recently completing a Harvard Online diploma in computer science foundations to complement his Supply Chain Management micro master from MIT. Nicolas is passionate about the potential for Latin American companies to generate significant value and compete on a global scale.

He successfully reversed a business units EBITDA from a negative $6 million to a positive $2 million.

Personality Overview

Decisive

Impact-Driven

Strong-Willed

They like to act fast and expect others to do the same.  More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Business Turnaround
Demonstrated a significant achievement by successfully turning around a business unit's financials from a substantial loss to a profit.
Product Growth Strategy
His career at both Addi and Rappi is centered on developing product vision, strategy, and roadmaps to achieve growth and financial objectives.
eCommerce Transformation
Actively promotes how Addi's marketplace is transforming the online shopping experience and empowering thousands of merchants in Colombia.

Media Appearances

Nicolas has no verified media appearances

Work History

1-2025
Head of Product Consumer App at Addi
1-2024 - 1-2025
Global Director Strategy, product & finance at Rappi
9-2022 - 1-2024
Global Sr. Manager Strategy & Analytics at Rappi
9-2021 - 9-2022
Global Manager Strategy & Operations at Rappi
3-2021 - 8-2021
Product Manager (SAP IBP for Demand & S&OP) at Alquería

Education

8-2017 - 8-2019
Micro Master from Massachusetts Institute of Technology
2012 - 2017
Bachelor of Engineering - BE from Pontificia Universidad Javeriana

More Information

Social Presence :

Prographics :

Exp : 5 Location : Bogotá, Capital District, Colombia Job Level : Mid-senior Designation : Head of Product Consumer App at Addi
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Insights For Selling To Nicolas

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicolas is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Nicolas

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Nicolas move?

  • They can take decisions very fast if you manage to convince them.
  • Can Nicolas take some risk or not?

  • The risks don’t matter much to them.

You And Nicolas

Personality Compatibility


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