Nicole Breunig

Evaluator
DISC Type : DCS

Head of Marketing & Communications at Mid States Specialty Eggs

Manitowoc, Wisconsin, United States

Overview

Nicole is the Head of Marketing & Communications at Mid States Specialty Eggs, bringing over 15 years of experience from the agriculture, food, and CPG sectors. A University of Wisconsin-Madison graduate with a B. S. in Dairy Science, she is a certified digital marketing professional known for creating impactful campaigns that drive brand awareness and revenue growth.

Rooted in a "farm-raised" background, Nicoles passion for agriculture started early. During college, she was active in the Collegiate Farm Bureau and Badger Dairy Club. This deep-seated connection to the industry fuels her work as a brand champion and storyteller, where she strives to create purposeful connections with audiences.

Nicoles career uniquely merges her personal dairy farming roots with her professional expertise in modern brand marketing and communications.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Brand Storytelling
Her profile highlights a passion for telling stories, positioning with purpose, and striving for connection at every touchpoint.
Private Label Growth
She recently shared a post discussing the increased consumer purchasing trends, quality, and value found in private label and store-owned brands.
Dairy Industry
She holds a B. S. in Dairy Science from the University of Wisconsin-Madison and was an active member of the Badger Dairy Club.

Media Appearances

Nicole has no verified media appearances

Work History

1-2025
Head of Marketing & Communications at Mid States Specialty Eggs
1-2025 - 4-2025
Marketing & Communications Lead at Outside the Shoe Box LLC
12-2023 - 1-2025
Director of Marketing & Communications at Egg Innovations
12-2021 - 12-2023
Marketing & Communications Manager at Egg Innovations
3-2017 - 12-2021
Director of Communications & Branding at Priority IAC

Education

2002 - 2006
B.S. from University of Wisconsin-Madison
2022 - 2023
Professional Certified Marketer® (PCM®) Marketing Management from American Marketing Association

More Information

Social Presence :

Prographics :

Exp : 15 Location : Manitowoc, Wisconsin, United States Job Level : Mid-senior Designation : Head of Marketing & Communications at Mid States Specialty Eggs
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Nicole

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Nicole take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Nicole

Personality Compatibility


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