Nicole Chen

Pioneer
DISC Type : sid

Director of Creative at Depop

United Kingdom

Overview

Nicole Chen is the Director of Creative at Depop, with over a decade of experience leading campaigns for global brands like Nike, Twitch, and Bvlgari. She holds a Bachelor of Visual Communication. Colleagues consistently describe her as a talented, proactive, and versatile conceptual thinker with a strong work ethic.

She is deeply invested in the creative community, lending her expertise as a mentor, judge, and speaker for respected organizations like Google RARE, D&AD, and Creative Circle.

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Creative Campaign Strategy
Leads global marketing campaigns from creative conception through to delivery, including the award-winning "This Girl Can" initiative and recent major campaigns for Depop.
Gen Z Marketing
[Predicted] Her leadership role at Depop, a platform centered on young consumers, indicates a focus on creating authentic experiences that resonate with Gen Z culture.
Strategic Brand Partnerships
Has a background in developing high-profile strategic partnerships and joint business plans for top-tier clients and iconic brands like Nike and Bvlgari.

Media Appearances

Depop Creative Directors: Nicole Chen, Declan Higgins, Jess Spires .... Featured in Instagram

See Now

Work History

3-2026
Director of Creative at Depop
9-2022 - 3-2026
Head of Creative at Depop
2-2021 - 8-2022
Senior Creative Strategist at Twitch
9-2018 - 1-2021
Senior Creative at FCB Inferno
6-2015 - 9-2018
Creative at AKQA

Education

2010 - 2013
Bachelor of Visual Communication with Honours from University of Technology Sydney
2004 - 2009
Education details unavailable from Cheltenham Girls High School

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Mid-senior Designation : Director of Creative at Depop
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Nicole

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They are generally fast movers and can take quick decisions
  • Can Nicole take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Nicole

Personality Compatibility


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