Nicole Demosthenous

Critic
DISC Type : C

Chief Operating Officer at FX Back Office

Cyprus

Overview

Nicole Demosthenous serves as the Chief Operating Officer at FX Back Office, bringing over a decade of experience in the Forex and Fintech industries. A University of Leeds graduate, she emphasizes the importance of customizable CRM solutions and strong integration capabilities to help modern brokerages succeed.

Outside of her demanding role, Nicole prioritizes personal wellbeing to de-stress. She is an avid gym-goer and enjoys taking her dog for long walks along the beach in the late afternoons to unwind and prepare for the next day.

Unique fact: Nicole is a skilled linguist who is fluent in five languages.

Personality Overview

Objective Thinker

ROI Driven

Critic

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

CRM Customization
Believes the key for brokers to differentiate themselves is having a CRM with the flexibility for customization and strong integration capabilities to adapt to specific markets.
Broker-Client Relationships
States that a primary goal for technology providers is to keep brokers' clients happy and invested, which in turn ensures the broker's success and retention.
Fintech Collaboration
Actively attends major industry expos like iFX EXPO to connect with industry leaders, share her company's vision, and explore new collaborations between technology providers.

Media Appearances

Nicole has no verified media appearances

Work History

8-2024
Chief Operating Officer at FX Back Office
10-2022 - 8-2024
Head of Global Operations at FX Back Office
6-2020 - 10-2022
Head Of Customer Support at FX Back Office
9-2017 - 3-2020
Head of Customer Support Department at Prior Capital CY Ltd (Former PriorFX Ltd)
9-2016 - 9-2017
Customer Service at Prior Capital CY Ltd (Former PriorFX Ltd)

Education

2012 - 2015
Bsc Management from University of Leeds
Education details unavailable from Saint Mary's School Limassol

More Information

Social Presence :

Prographics :

Exp : 9 Location : Cyprus Job Level : Leadership Designation : Chief Operating Officer at FX Back Office
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Nicole

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Nicole take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Nicole

Personality Compatibility


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