Nicole Fry

Initiator
DISC Type : Di

Sr. Content and Brand Marketing Manager at DentalPlans.com

Miami-Fort Lauderdale Area, United States

Overview

Nicole Fry is a Senior Growth Marketer specializing in content strategy, brand, and product marketing. With over a decade of experience, she focuses on leveraging data and customer insights to drive B2B and B2C conversions.

Outside of her professional life, Nicole enjoys observing creative trends and finding inspiration in everyday experiences. She also actively shares content to support fellow creators.

People often call her talented and an expert at creating content that drives results.

Personality Overview

Conviction Driven

Confident

Risk-Accepting

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

SEO Content Strategy
As Sr. Content and Brand Marketing Manager at DentalPlans. com, she develops and executes scalable SEO content strategies aligned with business goals.
Brand Storytelling
Her experience includes brand storytelling and crafting customer journeys that move users from curiosity to conversion.
Crisis Communications
She shared an article about preparing for and responding to crisis, indicating an interest in strategic communication planning.

Media Appearances

Nicole has no verified media appearances

Work History

5-2024
Sr. Content and Brand Marketing Manager at DentalPlans.com
10-2018
Marketing Communications Manager at DentalPlans.com
11-2017
Senior Account Executive at rbb Communications
2-2017 - 11-2017
Senior Account Executive at 5W Public Relations
4-2016 - 2-2017
Account Executive at Carolyn Izzo Integrated Communications

Education

2010 - 2014
Bachelor of Science (BS) from Eastern Connecticut State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Miami-Fort Lauderdale Area, United States Job Level : Middle Designation : Sr. Content and Brand Marketing Manager at DentalPlans.com
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Nicole

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Nicole take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Nicole

Personality Compatibility


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