Nicole Lauzon

Evaluator
DISC Type : DSC

Director of Business Development - USA at Trade & Invest British Columbia

United States

Overview

Nicole Lauzon is a seasoned international trade leader with two decades of experience in foreign direct investment (FDI) and economic development. As Director of Business Development for Trade & Invest British Columbia, she leads US strategy to attract investment and foster cross-border trade, particularly in natural resources. Colleagues describe her as professional, knowledgeable, and creative.

Outside of her primary career, Nicole has demonstrated a commitment to community and cultural exchange. She previously served as a coordinator for a high school foreign exchange program, facilitating international student homestays. She is also certified with the Community Emergency Response Team (CERT), showcasing an interest in public safety and preparedness.

Unique fact: Nicole is trained and certified in community emergency response, ready to assist in disaster situations.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Foreign Direct Investment
Her career is centered on attracting FDI for government trade organizations, including those of the UK, Canada, and British Columbia. She is praised for her FDI expertise.
Cleantech & Mining
She actively promotes British Columbia's cleantech and mining sectors, recently highlighting a BC company's win in a cleantech mining challenge and the role of women in mining.
Cross-Border Trade
Her current role and extensive background focus on developing and executing strategies to expand international partnerships and promote trade between the US and Canada.

Media Appearances

Nicole has no verified media appearances

Work History

11-2021
Director of Business Development - USA at Trade & Invest British Columbia
8-2015 - 1-2021
Global Business Development & Government Affairs at Lauzon Consulting
8-2010 - 8-2015
International Business Development Manager, Trade and Foreign Direct Investment at Global Affairs Canada | Affaires mondiales Canada
2-2006 - 8-2010
International Business Development - Vice Consul for Trade & Investment at Department for Business and Trade
6-2003 - 12-2009
International Foreign Exchange Consultant - Local Coordinator for the Los Angeles Metro Area at Academic Year in America

Education

2015 - 2017
Master of Business Administration (MBA) from The Open University
2013 - 2014
Certified International Trade Professional from Forum for International Trade Training (FITT)

More Information

Social Presence :

Prographics :

Exp : 21 Location : United States Job Level : Mid-senior Designation : Director of Business Development - USA at Trade & Invest British Columbia
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Nicole

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Nicole take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Nicole

Personality Compatibility


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