Nicole Vermeulen

Evaluator
DISC Type : DCS

Board Member at StormFisher Hydrogen

Zug, Zug, Switzerland

Overview

Nicole Vermeulen is the Chief Industrial Officer at Hy24, leveraging 20 years of experience in the energy sector to scale the clean hydrogen economy. She leads investments in clean energy infrastructure and technologies. Colleagues describe her as a focused, knowledgeable, and dedicated leader.

Outside of her professional commitments, Nicole is passionate about outdoor sports, an interest she highlights as a key part of her life. She is driven by a belief in making the world a better place, a principle she actively integrates into her corporate leadership style to inspire positive change.

Interesting fact: Early in her career, Nicole worked on the very first development plans for wind farms in South Africa.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Clean Hydrogen
As CIO of the world's largest clean hydrogen pure-play investor, her entire role is dedicated to scaling up the hydrogen economy through infrastructure and technology investments.
Energy Transition
Her career is centered on enabling the energy transition, viewing renewable energy and clean hydrogen as essential components for meeting global climate objectives.
Corporate Governance
A certified director holding a Diploma in Company Direction, she serves on multiple corporate boards, demonstrating a strong interest in effective governance and strategic oversight.

Media Appearances

Nicole has no verified media appearances

Work History

1-2025
Board Member at StormFisher Hydrogen
1-2025
Board Observer at Elyse Energy
2-2024
Board Observer at Hexagon Purus
8-2023
Chief Industrial Officer at Hy24
7-2023
Advisory Board Member at Novamem

Education

2021 - 2022
CAS from University of St.Gallen
2004 - 2005
MScBA from University of Twente

More Information

Social Presence :

Prographics :

Exp : 2 Location : Zug, Zug, Switzerland Job Level : Leadership Designation : Board Member at StormFisher Hydrogen
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Nicole

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Nicole take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Nicole

Personality Compatibility


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