Nicole Whitely

Go-getter
DISC Type : d

Vice President Contact Center at Lake Trust Credit Union

Lansing, Michigan, United States

Overview

Nicole Whitely is the Vice President of the Contact Center at Lake Trust Credit Union, where she leads her team in executing strategic initiatives focused on member service and value. A graduate of Cleary Universitys MBA program, she fosters a culture of innovation and collaboration.

Nicole is passionate about professional development and supporting female leaders, having attended the Michigan Diversity Council Women in Leadership Symposium. She actively promotes career opportunities within her community and shows an interest in Michigan State University.

She serves on the AI Council of Posh, a platform for AI experts, highlighting her engagement with emerging technologies.

Personality Overview

Fast-Paced

Decisive

Challenger

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Member Experience
As VP of the Contact Center, her role is centered on delivering exceptional service and value to members, focusing on key metrics and process improvement.
AI in Banking
Her membership on the Posh AI Council demonstrates a professional interest in the application of artificial intelligence and related technologies in the financial sector.
Women in Leadership
She attended and enthusiastically posted about the Michigan Diversity Council Women in Leadership Symposium, showing a passion for empowering female leaders.

Media Appearances

Nicole has no verified media appearances

Work History

1-2026
Vice President Contact Center at Lake Trust Credit Union
Assistant Vice President at Lake Trust Credit Union

Education

Master of Business Administration - MBA from Cleary University
Bachelor of Applied Science - BASc from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 1 Location : Lansing, Michigan, United States Job Level : Senior Designation : Vice President Contact Center at Lake Trust Credit Union
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product

DONT's

  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Nicole

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Nicole take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Nicole

Personality Compatibility


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