Nicolle Feria Pino

Initiator
DISC Type : Di

Vice President, Engagement Marketing at Zenni Optical

United States

Overview

Nicolle has no verified overview

Personality Overview

Friendly Challenger

Risk-Accepting

Conviction Driven

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Nicolle has no verified topics they care about

Media Appearances

Nicolle has no verified media appearances

Work History

9-2025
Vice President, Engagement Marketing at Zenni Optical
3-2022 - 10-2025
Vice President Ecommerce and Consumer Enterprise Marketing and Data at The Estée Lauder Companies Inc.
7-2020 - 3-2022
Vice President, Ecommerce and Performance Marketing at Estée Lauder Companies at The Estée Lauder Companies Inc.
9-2018 - 7-2020
Regional Executive Director, E/M Commerce and Performance Media, Estée Lauder Companies Online at The Estée Lauder Companies Inc.
3-2018 - 9-2018
Associate Vice President, Omnichannel for The Americas at MAKE UP FOR EVER

Education

2003 - 2004
Associate's degree from Fashion Institute of Technology
2000 - 2003
BS from Universidad de Puerto Rico

More Information

Social Presence :

Prographics :

Exp : 10 Location : United States Job Level : Senior Designation : Vice President, Engagement Marketing at Zenni Optical
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Insights For Selling To Nicolle

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicolle is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Nicolle

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Nicolle move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Nicolle take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Nicolle

Personality Compatibility


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